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Volume No: 3, Issue No:2 IMPACT OF INDIVIDUALISM, COLLECTIVISM, MOOD, PROXIMITY AND SAVINGS ON IMPULSE BUYING BEHAVIOR IN PAKISTAN SAIRA ASHFAQ, DR. AYUB SIDDIQUI, M. JAN KHAN
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Volume No: 3, Issue No:2 THE IMPACT OF AUTOMATED SERVICES QUALITY ON BRAND LOYALTY WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND MODERATING ROLE OF CUSTOMER KNOWLEDGE ANSER HAYAT
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Volume No: 3, Issue No:2 IMPACT OF ACHIEVEMENT MOTIVATION AND SELF-EFFICACY ON EMPLOYEE PERFORMANCE MEDIATING ROLE OF LEARNING AND MODERATING ROLE OF ORGANIZATIONAL CULTURE MISBAH MEHMOOD
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Volume No: 3, Issue No:2 BOARD COMPOSITION, OWNERSHIP STRUCTURE AND DIVIDEND POLICY IN PAKISTAN USMAN AZHAR, SYED KASHIF SAEED
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Volume No: 3, Issue No:2 INFLUENCE OF SOCIAL CURRENCY ON CUSTOMERS PURCHASE INTENTION, MEDIATED BY BRAND EQUITY ELEMENTS: A CASE OF SMART PHONE MARKET IN ISLAMABAD KASHIF SHAFIQUE ABBASI, AAMIR KHAN KHATTAK, MUHAMMAD JUNAID SHAHID
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Volume No: 3, Issue No:2 IMPACT OF PRODUCT QUALITY & UNIQUENESS ON PRICE PREMIUM WITH MEDIATING EFFECT OF SOCIAL IMAGE MUHAMMAD AMIN
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Volume No: 3, Issue No:2 THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MODERATING ROLE OF WORD OF MOUTH AYESHA TARIQ
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Volume No: 3, Issue No:2 IMPACT OF TERRORISM ON FOREIGN PORTFOLIO INVESTMENT IN PAKISTAN IRFAN ULLAH, MUHAMMAD BILAL SAEED
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