Table of Contents

Volume No: 3, Issue No:2


FRONTLINE EMPLOYEES' COMMUNICATION QUALITY, CUSTOMERS? PERSONALITY AND ADVOCACY BEHAVIOR
KHURRAM SHAHZAD, ASMA GUL,, SYEDA AMNA ZAID,MUEEN AIZAZ ZAFAR

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Volume No: 3, Issue No:2


THE IMPACT OF AUTOMATED SERVICES QUALITY ON BRAND LOYALTY WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND MODERATING ROLE OF CUSTOMER KNOWLEDGE
ANSER HAYAT

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Volume No: 3, Issue No:2


IMPACT OF ACHIEVEMENT MOTIVATION AND SELF-EFFICACY ON EMPLOYEE PERFORMANCE MEDIATING ROLE OF LEARNING AND MODERATING ROLE OF ORGANIZATIONAL CULTURE
MISBAH MEHMOOD

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Volume No: 3, Issue No:2


BOARD COMPOSITION, OWNERSHIP STRUCTURE AND DIVIDEND POLICY IN PAKISTAN
USMAN AZHAR, SYED KASHIF SAEED

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Volume No: 3, Issue No:2


INFLUENCE OF SOCIAL CURRENCY ON CUSTOMERS PURCHASE INTENTION, MEDIATED BY BRAND EQUITY ELEMENTS: A CASE OF SMART PHONE MARKET IN ISLAMABAD
KASHIF SHAFIQUE ABBASI, AAMIR KHAN KHATTAK, MUHAMMAD JUNAID SHAHID

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Volume No: 3, Issue No:2


IMPACT OF PRODUCT QUALITY & UNIQUENESS ON PRICE PREMIUM WITH MEDIATING EFFECT OF SOCIAL IMAGE
MUHAMMAD AMIN

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Volume No: 3, Issue No:2


THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MODERATING ROLE OF WORD OF MOUTH
AYESHA TARIQ

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Volume No: 3, Issue No:2


IMPACT OF TERRORISM ON FOREIGN PORTFOLIO INVESTMENT IN PAKISTAN
IRFAN ULLAH, MUHAMMAD BILAL SAEED

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